{"id":29447,"date":"2022-07-27T09:50:48","date_gmt":"2022-07-27T12:50:48","guid":{"rendered":"https:\/\/hcd.malargue.gov.ar\/?p=29447"},"modified":"2022-07-27T09:50:48","modified_gmt":"2022-07-27T12:50:48","slug":"resolucion-n-267-2-022","status":"publish","type":"post","link":"https:\/\/hcd.malargue.gov.ar\/?p=29447","title":{"rendered":"RESOLUCION N\u00b0 267\/2.022"},"content":{"rendered":"

AUTORES: <\/strong>CONCEJALES SILVINA CAMIOLO, FRANCISCO PARADA, ANDRES RISI, SILVIA CORREA Y RODRIGO HIDALGO.\"\"<\/a><\/p>\n

INTERBLOQUE RECONSTRUYENDO MALARG\u00dcE- PARTIDO FEDERAL \u2013 FRENTE DE TODOS.<\/p>\n

VISTO: El Expte. N\u00b0 5.122-HC-044-2.022. Interbloque Reconstruyendo Malarg\u00fce-Partido Federal- Frente de Todos. Proyecto de Resoluci\u00f3n: Solicitar al Departamento Ejecutivo informe a este Honorable Concejo la contrataci\u00f3n de pauta\u00a0 publicitaria de la obra \u201cVamos a Contar Mentiras\u201d.<\/p>\n

La publicidad con el logo \u201cMunicipalidad de Malarg\u00fce\u201d en cartelera de la obra teatral\u00a0 \u201cVamos a contar mentiras\u201d, del director Carlos Olivieri y producida por Aldo Funes.<\/p>\n

y;<\/p>\n

CONSIDERANDO: Que con la publicidad se pretende influir en las conductas de consumo de una persona mediante campa\u00f1as o acciones publicitarias en diferentes medios y con diferentes objetivos (lanzamiento de un producto, posicionamiento de marca, recordaci\u00f3n de marca, etc.), para que el consumidor lleve a cabo un acto de consumo en un corto o largo plazo.<\/p>\n

Que la publicidad debe ser estrat\u00e9gica y responder a las necesidades de un proyecto de Gobierno.<\/p>\n

Que el presupuesto para pauta publicitaria de este a\u00f1o aument\u00f3 cinco veces (500%)\u00a0 respecto al Ejercicio 2.021.<\/p>\n

Que el aumento de partida para \u00edtem Festivales, Exposiciones y Congresos del a\u00f1o 2.022 respecto al 2.021, fue del 150% aproximadamente, justificado por el porcentual inflacionario y el levantamiento progresivo de las restricciones que impuso la Pandemia Covid 19.<\/p>\n

Que el porcentual inflacionario acumulado en el a\u00f1o 2021 fue del 50,9%, el aumento \u00a0\u00a0\u00a0\u00a0 justificado no podr\u00eda superar los $13.000.000 (pesos trece millones).<\/p>\n

Que los fondos proyectados para el a\u00f1o 2022 en materia cultural local est\u00e1n ampliamente resentidos, como por ejemplo lo destinado para museos y bibliotecas que es de cero pesos ($0).<\/p>\n

EL HONORABLE CONCEJO DELIBERANTE DE LA MUNCIPALIDAD DE MALARGUE EN USO DE SUS FACULTADES QUE LES SON PROPIAS<\/p>\n

RESUELVE<\/p>\n

ARTICULO \u00a01\u00b0: Solicitar\u00a0 al Departamento Ejecutivo Municipal \u00a0informe a trav\u00e9s del \u00a0\u00c1reaque estime corresponder:<\/p>\n

    \n
  1. a) Motivos por los que se decidi\u00f3 auspiciar la obra \u201cVamos a Contar Mentiras\u201d, del Director Carlos Oliveri, y producida por Aldo Funes, publicitada por diversos medios gr\u00e1ficos y digitales. (Foto Anexo 1)<\/li>\n
  2. b) Copia del Decreto de Contrataci\u00f3n de la pauta publicitaria o instrumento contractual por el que se auspici\u00f3 la misma.<\/li>\n
  3. c) Estrategia publicitaria para la selecci\u00f3n de dicha obra.<\/li>\n
  4. d) Duraci\u00f3n del contrato publicitario.<\/li>\n<\/ol>\n

    ARTICULO 2\u00b0: Comun\u00edquese, reg\u00edstrese, agr\u00e9guese copia de la presente en las actuaciones \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 correspondientes y arch\u00edvese.<\/p>\n

    DADA EN LA SALA DE SESIONES DR. RICARDO BALBIN DEL HONORABLE CONCEJO DELIBERANTE DE LA MUNICIPALIDAD DE MALARG\u00dcE A VEINTIUN D\u00cdAS DE JULIO DE DOS MIL VEINTIDOS.<\/p>\n","protected":false},"excerpt":{"rendered":"

    AUTORES: CONCEJALES SILVINA CAMIOLO, FRANCISCO PARADA, ANDRES RISI, SILVIA CORREA Y RODRIGO HIDALGO. INTERBLOQUE RECONSTRUYENDO MALARG\u00dcE- PARTIDO FEDERAL \u2013 FRENTE DE TODOS. VISTO: El Expte. N\u00b0 5.122-HC-044-2.022. Interbloque Reconstruyendo Malarg\u00fce-Partido Federal- Frente de Todos. Proyecto de Resoluci\u00f3n: Solicitar al Departamento Ejecutivo informe a este Honorable Concejo la contrataci\u00f3n de pauta\u00a0 publicitaria de la obra \u201cVamos […]<\/p>\n","protected":false},"author":5,"featured_media":29448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,29,33,51],"tags":[],"class_list":["post-29447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gacetillas","category-lesgilacion","category-prensa","category-resoluciones"],"yoast_head":"\nRESOLUCION N\u00b0 267\/2.022 - Malarg\u00fce HCD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hcd.malargue.gov.ar\/?p=29447\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESOLUCION N\u00b0 267\/2.022 - Malarg\u00fce HCD\" \/>\n<meta property=\"og:description\" content=\"AUTORES: CONCEJALES SILVINA CAMIOLO, FRANCISCO PARADA, ANDRES RISI, SILVIA CORREA Y RODRIGO HIDALGO. 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